November 26, 2004
McDonalds, the Dictator?
A couple of days ago I wrote about Burger King's foray into the Brazilian market. Today, on CNN Money, I read about their marketing plan:
BGK president Luiz Eduardo Batalha, who also happens to be one of Brazil's biggest cattle breeders, said Burger King will open stores right next to McDonald's in shopping malls and erect billboards across town challenging consumers to give the newcomer a try."Down with the dictator," the billboards will read, in a brash reference to the military government that ended only two decades ago in Brazil. "Burger King has arrived. You now have a choice."
So, here we have a foreign company referring to another foreign company as the dictator. I wonder if Burger King, which is a British firm, will try to use anti-Americanism as an advertising ploy...seeing as how the Brazilian dictators of the '60s and '70s were propped up in part by the US government.
Posted by Andrew on November 26, 2004 10:58 AM.
Comments
Posted by: jan-willem at November 27, 2004 5:59 PM
Sorry, guess I will have to do my research a little better. All I know is that when I worked for them, they were a British concern.
Posted by: Andrew at December 1, 2004 10:41 AM
Subscribe via
Burger King is no longer a British company.