November 23, 2004

BK, Brazilian Style

I guess it was only a matter of time. According to this article in Brazzil Magazine, Burger King is in Brazil. Is nothing sacred anymore?

Burger King Corporation announces today the opening of its first franchised restaurant in São Paulo, Brazil. Located in the prime location of the Ibirapuera Shopping Center food court, the restaurant is one of 50 restaurants planned for São Paulo state in the next five years, creating approximately 3,000 direct new jobs.

Two additional restaurant openings are already scheduled within the next few days in Metro Tatuapé and Interlagos.

Nish Kankiwala, President of Burger King's International region, comments, "The Brazilian market is one of the most attractive growth opportunities for the Burger King Corporation around the world.

"Our value proposition in terms of great-tasting food, the famous fire-grilled Whopper, combined with a world-class business partner and franchisee Luiz Eduardo Batalha at BGK do Brasil, will be a winning formula.

"In Batalha we have found an experienced and successful entrepreneur who will take this brand from strength to strength."

Batalha comments, "It's been my dream to bring the Burger King brand to Brazil for years, as I have been committed to quality my whole life.

"The brand is also known for quality; it offers by far the biggest, best and only fire-grilled burgers in the industry and I know it will be the preferred burger of the Brazilian people."

Julio Ramirez, president, Burger King Latin America, says, "We worked effortlessly over the past year to build our local team to prepare the entry in this market, select our local suppliers and to open our first restaurant. Together with BGK do Brasil, we are building an effective platform to catapult this brand into the Brazilian market."

Posted by Andrew at November 23, 2004 5:24 PM

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